Singular’s Post

Does influencer marketing scale? It does ... to 8 figures and beyond. But it's not always easy. Scaling influencer marketing isn't the same as scaling programmatic ads. It requires much more hands-on treatment. We recently chatted with Yuliya Gorenko on Growth Masterminds. She's scaled influencer marketing programs to 8 figures, has over a decade of experience, and has worked with over a thousand creators (!!!) Here's the deal: Influencers want to feel special. They want to be valued. They need some hands-on attention. Which means that if you want to scale influencer marketing, you need to plan for how you're going to achieve that. And sometimes it means more people -- or an agency -- to handle it.