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Gear up for a knowledge-packed replay of TechTarget's virtual event, 'Intent: Driving Engagement. Converting Interest' on August 7th⚡ Tune in for key insights from TechTarget's CMO John A. Steinert and Forrester's VP, Terry Flaherty, as they uncover effective strategies for a robust revenue transformation in marketing and sales. Don’t miss it, register and mark your calendars: https://bit.ly/3WfeIXe

Here's a webinar you ought to pay attention to if you're struggling to get real change to happen in your revenue engine.

Excited to learn about the cutting-edge technologies that industry leaders are leveraging to stay competitive? 🚀 🧑💻 We had a chat with Garrett Mann from TechTarget to get the inside scoop. They rely on 5 key GTM strategies: Inbound Led, Outbound Led, Ecosystem Led, Category Led, and Product Led Growth. TechTarget maximizes its tech stack to tackle 3 key GTM challenges: - Your customers love you, but can't quantify their ROI at renewal time - You can't prioritize or say no to new initiatives - You are struggling to go from a product to platform company Take a look below and share your thoughts if you're using similar technologies in your business!👇 #technology #gtm #bettertogether

We can’t wait to kick things off at Pavilion GTM next week, where we’ve got an exciting breakout session planned. If inbound isn’t driving the results you need (and scaling email or call volume isn’t boosting outbound), this session is for you. Joe McNeill, Influ2’s CRO, will explain how an allbound approach can solve today’s biggest sales challenges and how you can start implementing it right away. Join us on October 15 to discover how to thrive in today’s competitive market: https://bit.ly/3YlWgNV

Feeling inspired and recommitted after last week's GTM Partners Seattle roadshow. Much like reading your favorite book or watching your favorite movie, every time you play it back, you catch something new in the content. Some of my favorites nuggets I'll take with me into this week: "When you are unfocused, you pay an optionality tax" - Bryan Brown when discussing how focus will set you free in your GTM strategy. Whether it's your external offer to the market or your internal priorities, determine where your business can grow the most and skate there with speed and clarity. "Train AI to speak like your superhuman seasoned sellers" - Angela Frackowiak dropping unreal levels of knowledge and insight into how she, Branislava Jelicic and their team at Armis are using Regie.ai to scale the operational complexity of their inbound and outbound motions. "If you ask department questions, you get department answers" - the silo'd problem-solving across the GTM teams has to stop. Elevate your cruising altitude by using frameworks that don't pit functions against each other, but rather seek to draw out cross-functional solutions (I took a great framework pic at the event for anyone who wants it). H/T Outreach for letting us drink in your beautiful office view all morning

We just wrapped up a great discussion with Sophia Agustina in our first IQlive event. We covered key strategies for building an effective go-to-market approach in today’s changing landscape. Sophia shared practical insights on understanding your customer, using intent data, and the importance of collaboration. If you couldn’t join us live, you can still catch the full conversation and learn how to enhance your GTM strategy. Watch the full video here: https://hubs.li/Q02LhWnd0 We’d love to hear your thoughts. How is your team tackling GTM challenges?

🚩 Did you know the average seller has to use 10 or more sales tools in order to close a deal? The back-and-forth between tabs, learning the intricacies of each tool, and keeping disconnected systems up to date ends up fatiguing sellers, rather than empowering them. By thoughtfully consolidating your tech stack, you can eliminate silos, disjointed workflows, and fragmented data — and help your sellers get back to driving revenue 🚀 Check out our on-demand webinar, “The proliferation of the sales tech stack.” Vanessa Metcalf, VP of Revenue Enablement at Showpad, shares actionable strategies to: 💻 Consolidate your tech stack and make it work for you and your sellers 🤝 Foster better collaboration between teams 💸 Increase efficiency and close more deals Get started: https://lnkd.in/eXH6aanD

One of the most challenging aspects of selling in a digital-first world (and something we hear from our clients all the time)? Standing out. RevShoppe CEO and Co-Founder Patricia McLaren will be tackling the topic of successfully selling in highly saturated spaces at next week's Emblaze DigitalNow Revenue Summit. She'll teach attendees how to create meaningful, authentic connections with buyers leveraging research-backed skills. Attending the event? Be sure to mark your calendar for her keynote! Wednesday, April 3, at 10:45 am. #digitalnowrevenuesummit #salesengagement #revops #selling #messaging

👀 Behind the Scenes: Preparing for Success 👀 As we count down to Demofest'24, where I'll be diving deep into "Mastering Buyer Enablement: Strategies and Steps for Success," I wanted to give you a sneak peek into how I'm gearing up for an impactful session! 📸 Here's a glimpse of my prep: a blend of old and new - my trusty old presentation framework that I learned many years ago and involves ideating first and building second, alongside my iPad where I sketch out initial thoughts before they evolve into full-blown slides. Despite the myriad of AI tools that promise to streamline this process, there's something irreplaceable about manually shaping the initial contours of a presentation. 🤖 The Big Question: As AI continues to advance, it tempts us with efficiency and speed. But when it comes to crafting experiences that connect and resonate — should we relinquish the reins completely? I'm curious to hear your thoughts! My session at Demofest is Mastering Buyer Enablement: Strategies and Steps for Success, so join me for key insights : - - Learn why alignment between sales and marketing isn't just nice but necessary for explosive growth. - Discover strategies to overcome resistance to change and simplify the complexity of buyer journeys. - Explore how to equip your teams with the right technology and training to deliver expectations across modern B2B buying preferences. 🗓 Mark Your Calendars: May 21st to 22nd for the full virtual and FREE conference, I'm speaking on the 22nd ! 👉 Don't miss out on uncovering the tools and strategies that will enable you and your team to master the art of buyer enablement, register here... https://lnkd.in/ehPnNgmK 💬 Your Thoughts? Are we ready to trust AI completely with our creative processes, or is there an irreplaceable value in human touch? #buyerenablement #sales #marketing #salesengineering #presales #digitalmarketing #demoautomation #clientsuccess