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Sales & Marketing: Buying Advice, Tips, and News

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4.0

HubSpot's Smart CRM offers a robust AI assistant and all but the most advanced features you need for a midsize business.

By Alison Barretta
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Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small business CRM software we've tested.

By Neil McAllister
Worker using CRM software

Customers are vital to any business, and customer relation management (CRM) systems can help you maximize every interaction. We help you choose the best option for your business among our tried-and-tested picks.

By Neil McAllister
People sitting at computers

Whether you want to send your customers ads, newsletters, special offers, or surveys, you need a capable email marketing service. We help you choose the best one for your business based on our thorough reviews and testing.

By Neil McAllister
Email Marketing
4.0

With a sensible starting price, an intuitive design, and plentiful customization options, the lightweight Freshsales CRM platform can help SMBs get up and running quickly.

By Dianna Gunn
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3.5

Although some tools could be more granular, GetResponse’s straightforward email and automation builders help marketers of all sizes create consistent campaigns.

By Max Freedman
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Google introducing more features that keep users on Search could have an impact on the world of search engine optimization (SEO).

By Will McCurdy
A wrap
4.0

iContact's versatile email marketing tools, anti-spam protocols, and robust integrations make it an excellent solution for small to midsize businesses.

By Gabriel Zamora
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There's no 'special treatment' for White House social accounts. At VidCon, Biden's digital strategist details how officials are working with content creators and fighting misleading 'cheapfakes.'

By Rob Pegoraro
A photo of a phone open to a tweet from President Biden's X account showing the "Dark Brandon" meme of Biden with laser eyes
4.5
Editors' Choice

Zoho continues to lead the CRM category thanks to its unbeatable price and many new, useful capabilities, including deep customization and the Zia AI tool.

By Alison Barretta
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Take 20% off your first 90 days and lock in your email strategy way ahead of the holiday season.

Women, owener of small business packing product in boxes - stock photo
4.0

Zoho Campaigns excels at automation and tracking and features a long list of integrations with Zoho's other SMB software so you can build the toolset you need to meet your email marketing goals.

By Gabriel Zamora
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3.5

Campaign Monitor is an email marketing service with an intuitive interface, rich templates, and powerful analytics, but it trails the competition in customization and customer support.

By Gabriel Zamora
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3.5

Twilio SendGrid Marketing Campaigns is a somewhat simple email and digital marketing solution, but one that's built on a reliable and highly scalable mail transfer agent service infrastructure.

By Gabriel Zamora
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3.5

Omnisend's template-heavy, user-friendly email marketing tool is good for small and midsize marketers, particularly those seeking extensive SMS support, though it lacks the robust analytics of some competitors.

By Gabriel Zamora
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4.0

Klaviyo is an email marketing service with especially strong reporting tools for small and midsize businesses.

By Gabriel Zamora
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4.0

Less Annoying CRM addresses the needs of small businesses and start-ups by offering an affordable, easy-to-use platform that excels at the basics.

By Alison Barretta
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3.5

Constant Contact offers accessible marketing automation, e-commerce and social media marketing integrations, and AI tools that cater to small businesses.

By Gabriel Zamora
Constant Contact

The feature makes it easier to unsubscribe from unwanted emails.

By Emily Price
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4.0

The entry-level Salesforce Starter is a highly customizable, small business-friendly CRM that offers a clear upgrade path to Salesforce's more feature-rich tiers.

By Alison Barretta
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