Breakout Session Grid – October Las Vegas 2024

Monday October 14

Tuesday October 15

07:30a 02:00p

Registration Open


General Session

08:00a

08:30a 09:15a

Morning Keynote - Julia McCoy

Julia Mccoy
Salon A

09:35a 10:20a

Google Quality Rater Guidelines and Google Updates

Jennifer Slegg
Moderator: Joe Laratro
Salon A

Content Generation: Topic Ideation

Ashley Segura
Michelle Dvorak
Moderator: Dave Davies
Salon B

Mastering Local/Global PPC: Data-Driven Strategies for Success

Navah Hopkins
Moderator: Amanda Farley
Salon C

SEO on a Shoe-String Budget

Keith Goode
Rob Garner
Moderator: Rebecca Murtagh
Salon D

10:30a 11:20a

SEO Strategy : Where Do We Go From Here?

Eli Schwartz
Duane Forrester
Moderator: Keith Goode
Salon A

Influencing AI Narratives: Leveraging Existing Authority

Carolyn Shelby
Moderator: Casey Markee
Salon B

Local SEO 2024 - Tracking Local Chaos

Steve Wiideman
Andrew Beckman
Moderator: Matt Craine
Salon C

Navigating Marketing Challenges in Investor-Driven Environments

Amanda Farley
Moderator: Ashley Segura
Salon D

11:30a

Pubcon Labs Opens


Pubcon Labs

11:30a 12:20p

Head Rush : Keeping up with The Rapid Pace of Change

Kevin Lee
Duane Forrester
Moderator: Erin Jones
Salon A

Custom ChatBOTs (GPTs) for SEO Content Generation

Rio Ichikawa
Shelly Fagin
Moderator: Elmer Boutin
Salon B

Advanced PPC Tactics

joe_laratro
Jim Banks
Moderator: Navah Hopkins
Salon C

Newsworthiness: What Makes Content Go Viral

Kelsey Libert
Moderator: Dave Roth
Salon D

12:20p 01:20p

01:20p 02:00p

Entities, EEAT, and SEO

Kenichi Suzuki
Moderator: Motoko Hunt
Salon A

SGE - AI Overviews - Chaos

Mark Traphagen
Dale Bertrand
Moderator: Rachel Heseltine
Salon B

The Evolution of PPC & LSA Ads

Adam_Proehl
Chris Boggs
Moderator: Steve Hammer
Salon C

Site Reviews: Organic Focus

Ann Smarty
Ryan Jones
Bill Hunt
Keith Goode
Moderator: Kristopher Jones
Salon D

02:15p 3:05p

SEO Audits

Casey Markee
Jesse Mcdonald
Moderator: Ann Smarty
Salon A

AI-Assisted Thought Leadership: Unearthing the Limitations & Potential for GPT-Aided Brilliance

Marty Weintraub
Kristopher Jones
Moderator: Duane Forrester
Salon B

Accelerating B2B SaaS Growth with Paid Media and Paid Click

Dave Roth
Kenny Hyder
Moderator: Adam Proehl
Salon C

SearchGPT: The Final Search Engine

Brett Tabke
Moderator: Erin Jones
Salon D

Finding New Customers Through Localization

Christina Spaulding
Moderator: Erin Jones
Salon D

3:20p 4:10p

All About International SEO and Global Websites - From basic to advanced, even AI!

Motoko Hunt
Michael Bonfils
Moderator: Kevin Doory
Salon A

Harnessing Intelligent Automation and No-Code Tools to Transform Search and Social Strategies

Griffin Granberg
Peter Leshaw
Moderator: Andrew Beckman
Salon B

Local SEO

Seth Price
Matt Craine
Moderator: Eli Schwartz
Salon C

Navigate Disruption Quickly to Increase Brand Visibility

Rebecca Murtagh
Maria White
Moderator: Jesse McDonald
Salon D

4:15p 5:00p

Understanding and Mastering The new Era of Generative Search and AI

Ryan Jones
Marie Haynes
Moderator: Dave Rohrer
Salon A

Outcome Driven SEO Strategies

Kavi Kardos
Roger Montti
Moderator: Chris Boggs
Salon B

PPC and AI - Auditing the Fully Baked PPC AI Ad Stack

Robert Brady
Tim Halloran
Moderator: Brian McDowell
Salon C

Site Reviews: Paid Focus

Jim Banks
joe_laratro
Steve Hammer
Moderator: Jim Banks
Salon D

5:00p 6:30p

A Conference to Remember : Networking Reception


Moderator: Brett Tabke
Salon A

Wednesday October 16

08:00a 02:00p

08:00a

08:15a


Keynote Area

08:30a 09:15a

Keynote: Wil Reynolds

Wil Reynolds
Moderator: Shelly Fagin
Keynote Area

09:15a 09:35a

Expo Break


Exhibit Hall

09:35a 10:20a

Technical SEO - Website Replatformings and Migrations

Zach Chahalis
Kevin Doory
Moderator: Will Scott
Salon A

Maximizing SEO and Visitor Engagement with WordPress AI Plugins

Rob Garner
Moderator: Michelle Dvorak
Salon B

InHouse - Getting Buy in from Decision Makers

Maddie Shepherd
Moderator: Rachel Heseltine
Salon C

Site Reviews: Local Focus

Ben Fisher
joe_laratro
Matt Craine
Steve Wiideman
Moderator: Rebecca Murtagh
Salon D

10:30a 11:20a

Future-Proof Your SEO: Link Building Strategies for the Age of AI

Ann Smarty
Jake Bohall
Moderator: Tim Halloran
Salon A

Content Repurposing and Content Generation

Will Scott
Dave Rohrer
Moderator: Shelly Fagin
Salon B

The Challenges of Going Global

Bill Hunt
Michael Bonfils
Moderator: Michael Bonfils
Salon C

Email Marketing - Stuff That No One is Talking About

Hank Hoffmeier
Moderator: Elmer Boutin
Salon D

11:30a

11:30a 12:20p

Backlinks for Rankings: What Works and What Hurts

jim_boykin
Moderator: Joe Laratro
Salon A

GA4 Ramp Up

Sam Torres
Steve Hammer
Moderator: Rob Garner
Salon B

In-House SEO: Navigating the C-Suite and Overcoming Challenges

Rachel Heseltine
Topher Kohan
Moderator: Elmer Boutin
Salon C

Site Reviews: Organic Focus

Casey Markee
Martha van Berkel
Jennifer Slegg
Moderator: Martha vanBerkel
Salon D

12:20p 01:20p

01:20p 02:00p

Keynote: Microsoft Bing and the New Age of AI

Fabrice Canel
Moderator: Joe Laratro
Keynote Area

02:00p 02:15p

Exhibitors Bingo Drawing

Brett Tabke
Keynote Area

02:15p 3:05p

Mastering LLMs: From Prompt Engineering to Real-World Application

Dave Davies
Mary Davies
Moderator: Joe Laratro
Salon A

Content Knowledge Graphs

Martha van Berkel
Moderator: Chris Boggs
Salon B

In-House SEO Leadership and Team Building

Shelly Fagin
Elmer Boutin
Brian Mcdowell
Moderator: Hank Hoffmeier
Salon C

Site Reviews: Open Call


Marty Weintraub
Dave Roth
Kenny Hyder
Moderator: Michelle Dvorak
Salon D

3:20p 4:10p

The Google API Exposure - The Leak

Eric Enge
Brian Ussery
Moderator: Kenny Hyder
Salon A

Integrating SEO and Paid Search Strategies

Jeanne Lobman
Prashant Puri
Moderator: Shelly Fagin
Salon B

Amazon Ads for Local Businesses

Robyn Johnson
Moderator: Carolyn Shelby
Salon C

4:15p 5:00p

How to use Reddit for SEO

Victoria Larson
Moderator: Robyn Johnson
Salon A

AI Tools and Services - Make and Zapier

Will Scott
Shelly Fagin
Moderator: Elmer Boutin
Salon B

Online Reputation Management in the Age of AI

Erin Jones
Matt Craine
Moderator: Ryan Jones
Salon C

Site Reviews: PPC Focus

Adam_Proehl
Griffin Granberg
Robert Brady
Steve Hammer
Moderator: Jake Bohall
Salon D

07:00p 09:00p