Nature

After winning The Research Society’s Agency of the Year for the second year in a row, Chris Crook shares his reflections on what has driven our success and how we can keep it going. At the heart of it all is our commitment to the start-up mindset—an approach that keeps us agile, innovative, and deeply connected with our clients. It’s this way of working that sets us apart and continues to shape how we grow. Read Chris’s thoughts below ↓  #mrx #natureinsights

Our people tell us that they have learnt faster at Nature than anywhere else. Constant exposure to diverse client briefs, close collaboration with industry leaders, and a vibrant feedback culture. We’re looking for curious minds in Melbourne or Sydney with 1-3 years of Marketing Science experience to join our team. As an Analyst, you’ll work alongside senior leaders where you will: -Conduct analysis on tasks such as drivers, segmentation, choice models & max-diff experiments. -Help ensure the robustness of our research, managing sampling and weighting processes. -Work with analytical and data visualisation tools like DisplayR and PowerBI. -Provide input into questionnaire development for analytical methods and quality control purposes and analytical methods. -Undertake data preparation work to prepare data files for analysis. -Manage client sample processes and data streams. In addition to all of that, you'll also have the opportunity to contribute to meaningful initiatives, such as B Corp and cultural projects. #natureinsights #mrx #bcorp

Our people tell us that they have learnt faster at Nature than anywhere else. Constant exposure to diverse client briefs, close collaboration with industry leaders, and a vibrant feedback culture. We’re looking for curious minds in Melbourne or Sydney with 1-3 years of Marketing Science experience to join our team. As an Analyst, you’ll work alongside senior leaders where you will: -Conduct analysis on tasks such as drivers, segmentation, choice models & max-diff experiments. -Help ensure the robustness of our research, managing sampling and weighting processes. -Work with analytical and data visualisation tools like DisplayR and PowerBI. -Provide input into questionnaire development for analytical methods and quality control purposes and analytical methods. -Undertake data preparation work to prepare data files for analysis. -Manage client sample processes and data streams. In addition to all of that, you'll also have the opportunity to contribute to meaningful initiatives, such as B Corp and cultural projects. If you love conducting complex analysis, visualising data, and thrive on challenges and continuous learning, contact Trudi Sampola, Director, People & Culture to find out more. #natureinsights #mrx #bcorp

We're doing a final callout for our 2024 Movember fundraising campaign to get us towards our goal or raising $10k in support of men's health. A huge thank you to all those who have supported our Movember fundraising effort so far. Be it by upper lip, step count or open wallet, every dollar goes to this important cause. This is a cause we commit to every year and we're proud to share that the Nature team have raised nearly $70,000 in the last seven years! If you'd still like to donate, click on the link: https://lnkd.in/gYj6dm27?

Last night we had the honour of being named The Research Society’s 2024 Organisation of the Year (large).   In the words of Chris Crook: "We are totally stoked to have achieved this recognition for a second year running. Our team works tirelessly to make Nature a special place to work and to deliver exceptional results for our clients. A huge thank you to our loyal clients and the team who make this all possible, as well as to the Research Society, judging panel and award sponsor The LOTE Agency.” A shout out to all the other nominees and winners on the night!   #researchawards #natureinsights #bcorp

We're looking forward to seeing everyone on Wednesday night at the Research Society’s Research Award ceremony in Melbourne.  Nature is proud to again be shortlisted in the Research Organisation of the Year Award category (large), an important award for our profession given it recognises commitment to excellence in research and innovation, developing an employee-first culture, and advancing the profession. Kudos to all shortlisted agencies for continuing to propel us forward collectively as a profession: Fiftyfive5, part of Accenture Song, TRA, Painted Dog Research, House of Brand, Human8, Fifth Dimension Research and Consulting, SECNewgate, Whereto. And a big thank you to ongoing support by the The Research Society Society and sponsor The LOTE Agency. #researchawards

While versions of this piece were published in Retail World Magazine and The Research Society's Luminate several months ago, the importance of getting pack size and price architecture right for the profitability of FMCG manufacturers is as relevant as ever. In this piece by Nature Partner Emma Tommasini, we outline the best practices and key factors to focus on for achieving great results.   Read 'The Power of Pack Price Architecture' here: https://lnkd.in/gkBAsgMd #MRX #ResearchArticle #pricepackarchitecture #Natureinsights

Congratulations to our Partner, Emma Tommasini, on her article, "Getting Closer to Human Truths with Robust Analytics and Creative Application," being shortlisted for the Luminate Research Article of the Year.   Emma's piece tackles the challenges of predicting human behaviour, showing how combining analytics with creativity can improve tomorrow's predictions to better educate today's decisions.   Read the full article: https://lnkd.in/gb2VDUqu   Well done Emma!   The Research Society #MRX #NatureInsights #ResearchAwards #ResearchArticle #ThoughtLeadership   

We're halfway through Movember, and our mos are coming in strong while our movers are clocking up the steps! Thanks to our client partners, suppliers, friends, and family, we've raised $2,300 so far. Our goal is to reach $10k, and with two weeks left, we're calling on our community to help us get there and make a real difference in supporting men’s health. Please consider donating via the link below. Every little bit counts! https://lnkd.in/g_yr4c2 #natureinsights #BCorp #Movember

Thank you to The Research Society for getting behind this piece on how to make brand tracking budgets drive ROI, by James Jayesuria, Partner and Managing Director of our Sydney office.  #mrx #brandtracking #natureinsights