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Articles by Paul
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How to use storytelling in your startup
How to use storytelling in your startup
Narrative techniques help focus strategy and refine messaging (Note: I first published this article in The Startup…
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Epic Scenes in Everyday Chats: How Movie and TV marketers bring video into conversations
Epic Scenes in Everyday Chats: How Movie and TV marketers bring video into conversations
TV and movie viewing is becoming an increasingly social experience. As we binge on a new season of our favorite show…
Contributions
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What is the best way to become a Content Marketing expert?
Remember your audience here - what does your Ideal Customer Profile want? How do they consume content? A complex B2B product might need in-depth blog posts, case studies, guides or documentation. A simpler B2C product might be better served with video, audio, short-form content or leveraging User Generated Content (UGC)
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What is the best way to become a Content Marketing expert?
Most writers improve their craft by reading ✍️📚 To improve your content marketing, go out and seek great content. Bookmark amazing blog posts, guidebooks, webinars, videos and podcasts. See what common threads are there - how are they hooking you in? Why do you keep consuming? How does the content make you feel and what actions does it prompt you to take
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What is the best way to become a Content Marketing expert?
Approach content marketing like a good story - with a beginning, rising action and a meaningful conclusion. Begin - with your goals and objectives. How do you envision content helping deliver to marketing and business goals - Awareness? Growth? Revenue? Action - in an increasingly crowded space — more so now with so much AI generated content — it’s critical your content is unique, adds value and is compelling. What fundamental ‘stories’ are you sharing? What formats could these be in? (Webinars, blogs, guides, video, podcasts etc) Conclusion - Build measurement into your content marketing. Go beyond basics page views or downloads - how will content marketing help raise awareness, attract potential buyers, convert and retain them?
Activity
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Really proud of the work our team is doing and who it’s for. We’ve come a long way in four years and it feels like we’re just getting started. Can’t…
Really proud of the work our team is doing and who it’s for. We’ve come a long way in four years and it feels like we’re just getting started. Can’t…
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Kobe Bryant shocked an interviewer about Taylor Swift. His mindset (and what it can do for you): They were just chatting about music and big…
Kobe Bryant shocked an interviewer about Taylor Swift. His mindset (and what it can do for you): They were just chatting about music and big…
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Webflow's new AI Assistant content generator is a game changer 🚀 Now available for all paid workspace and site plans 🙃
Webflow's new AI Assistant content generator is a game changer 🚀 Now available for all paid workspace and site plans 🙃
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Experience & Education
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Webflow
View Paul’s full experience
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Volunteer Experience
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Mentor
First Round Capital
- 1 year 3 months
Economic Empowerment
Fast Track matches seasoned startup leaders with early-stage operators. I'm a Mentor in the program, focused on mentoring product and partner marketers in their early career.
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How do you deliver the right content to the right customer at the right time? In our latest collaboration with Webflow, our CMO, Richard Heitmann…
How do you deliver the right content to the right customer at the right time? In our latest collaboration with Webflow, our CMO, Richard Heitmann…
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When we started Ruddr, we set out to impact as many professional services organizations as possible. The vision from day one was to serve customers…
When we started Ruddr, we set out to impact as many professional services organizations as possible. The vision from day one was to serve customers…
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🎊The ball has dropped, the champagne has popped, and 2024 went out with a bang.🎊 But before we get too far into 2025, let’s take a minute to look…
🎊The ball has dropped, the champagne has popped, and 2024 went out with a bang.🎊 But before we get too far into 2025, let’s take a minute to look…
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I’m excited to share that I’ve been selected as a Maven Mentor! 🎉 I’ll be taking “Accelerate Market Research With AI & Your Custom GPT Agent” in…
I’m excited to share that I’ve been selected as a Maven Mentor! 🎉 I’ll be taking “Accelerate Market Research With AI & Your Custom GPT Agent” in…
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Happy new year! Hope everyone has had a nice holiday break. I’m excited for a year of continued learning and growth. For anyone exploring a new…
Happy new year! Hope everyone has had a nice holiday break. I’m excited for a year of continued learning and growth. For anyone exploring a new…
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🧑🎄May your vacation mode be on and your client notifications off. Happy holidays from Webflow!
🧑🎄May your vacation mode be on and your client notifications off. Happy holidays from Webflow!
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2024 proved app marketplaces are fuelling the next wave of growth in SaaS. AI agents are an accelerant 👇 After a decade of building partnerships at…
2024 proved app marketplaces are fuelling the next wave of growth in SaaS. AI agents are an accelerant 👇 After a decade of building partnerships at…
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Thinking about moving your outdated WordPress website to Webflow? Now is the time! The world of web development is shifting towards faster, more…
Thinking about moving your outdated WordPress website to Webflow? Now is the time! The world of web development is shifting towards faster, more…
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First impressions matter—especially when it comes to your website. 🔎 That’s why your cookie consent experience should feel like a seamless…
First impressions matter—especially when it comes to your website. 🔎 That’s why your cookie consent experience should feel like a seamless…
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