Join us for the best of CES 2025! The countdown is on, and we're excited to share where IPG Mediabrands' thought leaders will be speaking. Check out where to find us: Monday, January 6th •Chelsea Freitas at Digital Hollywood, Session I: 1 PM PST •Adam Simon at Digital Hollywood, Session II: 1 PM PST Tuesday, January 7th •Michael Piner at OpenAP Audience Summit: 1:45 PM PST Wednesday, January 8th •Graham Wilkinson at Escaping the AI Echo Chamber: 1 PM PST •David Mataranglo at Campaign x Reddit Roundtable: 1:30 PM PST •Tom Amies-Cull and Keith Camoosa at How Scalable Data Drives AI Engagement: 2 PM PST •Nicole Estebanell at Equality Lounge: 2:30 PM PST •Sean Muzzy and Amie Owen at Retail Readiness: 3 PM PST •Maureen Bosetti at Equality Lounge: 3 PM PST •Courtney Keating and Jarrod Martin at Predicting the Future of Retail Using Data and AI: 4 PM PST We can't wait to see you there!
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
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https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Locations
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Primary
Get directions
100 W 33rd St
New York, NY 10001, US
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Get directions
Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Updates
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The future of immersive experiences is here! CES 2025 kicks off on Tuesday, January 7th, and mixed reality is poised to transform how brands connect with consumers. In this insightful piece for The Drum, Adam Simon, Managing Director of IPG Media Lab, explores the evolution of the mixed reality landscape and creating immersive experiences that drive engagement and sales. Read the full article here to learn more about CES 2025 and how your brand can stand out in a crowded market: https://bit.ly/4gBxikg #CES2025 #MixedReality
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Be Future Forward with IPG Mediabrands at CES 2025! We will be hosting exclusive sessions on the latest innovations transforming the media and tech landscape. Reach out to your IPG Mediabrands contact for access to this special event. #CES2025 #FutureForward
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With CES 2025 quickly approaching, we're reflecting on last year's incredible panels and the amazing work our brands showcased. We're excited to reveal what we have in store this year—stay tuned! #CES2025 #FutureForward
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IPG Mediabrands reposted this
In a new article on The Current, our EVP of Intelligence Solutions, Kara Manatt, shared with Michelle Castillo how brands can connect with passionate fan communities—aka "superfans." At the heart of it all is authenticity. To understand what truly resonates with superfans, MAGNA Media Trials and Reddit for Business conducted an in-depth analysis of Reddit communities in their joint study, “Reddit For Real: Unlocking the True Potential of Reddit for Brands.” As Kara shared in the article, “Superfans are super engaged. They’re feeling strong emotions of all sorts, and that creates a powerful halo for any brand to be under.” Read the article on The Current here: https://lnkd.in/esTTHfRm Learn more about the MAGNA & Reddit study here: https://lnkd.in/emFH8-Sd #socialmedia #engagement #audiences #fandom
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Curious about how the TV ad market has changed in 2024? Dani Benowitz, President, US and Global at MAGNA Global, and Marcy Greenberger, Chief Investment Officer at UM Worldwide, weigh in alongside other top executives in the latest article from ADWEEK. Read the full article here: https://bit.ly/4fsMPBh #TVadmarket #2024trends
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2024 might be coming to an end, but our wins are not! Congratulations to Initiative on their new partnership with Volvo. We can't wait for what's to come!
We are thrilled to announce that Volvo has chosen us as their global media partner. Here’s to building a future of creativity and collaboration with a brand that truly embodies what it means to move the world forward. Excited for the road ahead! 🚙✨ Read more here: https://bit.ly/3ZPtqoi
IPG's Initiative Wins Volvo’s $500 Million Media Account
adweek.com
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In a world where brands fight for attention with ever-shorter content, how do you connect authentically with audiences? Brendan Gaul, IPG Mediabrands' Global Chief Content Officer, told Forbes about one solution that's yielding big results. Based on a recent MAGNA Global study centered on United States Postal Service's "Dear Santa" franchise, Brendan shares findings that show how spending more time with your content can deepen an audience's relationship with your brand. Read Brendan's full analysis here: https://bit.ly/3VLzGfP #DearSanta #ContentMarketing Mediabrands Content Studio #TRAVERSE32
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Find out more about what's next in media and tech with our exclusive sessions during CES 2025! Future Forward with IPG Mediabrands showcases the innovations that are transforming our industry. Reach out to your IPG Mediabrands contact for access to this special event. #CES2025 #FutureForward
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What a year for IPG Mediabrands APAC! 22 wins at the Campaign Asia-Pacific Agency of the Year Awards is a testament to this team's incredible talent and dedication. We're so proud of their outstanding success in 2024, congratulations!
22 WINS. Thank you to our clients, our partners, and our people. #AOY31 GOLD S.E.A. Consultancy of the Year GOLD S.E.A. Data Analytics Agency of the Year GOLD SEA Talent Development Program of the Year GOLD South Asia Programmatic Agency of the Year SILVER Japan Media Agency of the Year SILVER Korea Digital Innovation Agency of the Year SILVER Malaysia Media Agency of the Year SILVER S.E.A. Influencer Agency of the Year SILVER Australia/New Zealand Data Analytics Agency of the Year SILVER S.E.A. Consultancy of the Year SILVER Thailand Media Agency of the Year SILVER Philippines Media Agency of the Year SILVER South Asia E-commerce Agency of the Year BRONZE Indonesia Media Agency of the Year BRONZE Korea Media Agency of the Year BRONZE Philippines Media Agency of the Year BRONZE Singapore Media Agency of the Year BRONZE Malaysia Creative Agency of the Year BRONZE S.E.A. Consultancy of the Year BRONZE S.E.A. Data Analytics Agency of the Year BRONZE India Media Agency of the Year BRONZE India Digital Innovation Agency of the Year Check out the full list at https://aoyawards.com/ Campaign Asia-Pacific IPG Mediabrands #CampaignAOY #Media #Agency #Creative #Consultancy #eCommerce #DigitalInnovation #Talent #Programmatic
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