Teads and VIDAA USA Expand Exclusive Global CTV Partnership Teads has extended its exclusive partnership with VIDAA USA, the Smart TV operating system powering global brands like Hisense, Toshiba, and over 400 others. This expansion strengthens Teads’ direct-to-glass capabilities by providing: • Exclusive access to VIDAA's Native CTV homescreen placements – perfect for making a bold first impression on tens of millions of viewers globally. • Premium video inventory via VIDAA Channels streaming service, unlocking new opportunities for advertisers to engage audiences meaningfully. • Seamless integration across US, Canada, and 26+ European and APAC markets, offering unmatched reach and engagement. Read the press on Advanced Television >> https://lnkd.in/eiBnpJYR For the partnership full details, click here >> https://hubs.li/Q02Z_-dM0 #CTV #CTVNative #Homescreen #Teads #VIDAA #SmartTVAdvertising #SmartTV #DigitalInnovation Hisense Group Toshiba
About us
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
- Website
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https://www.teads.com
External link for Teads
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, and CTV
Products
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Teads For Publishers
Supply Side Platforms (SSP)
Hundreds of the worlds best publishers have already adopted Teads. Learn about Teads' unique monetization solutions for publishers' editorial content.
Locations
Employees at Teads
Updates
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Nestlé's “The Perfect Combination” campaign, powered by Teads, brought Coffee Mate and NESCAFÉ México brands to life with an interactive, omnichannel approach—capturing the attention of coffee lovers in Mexico and driving exceptional results. Strategy: • Integrated QR codes into CTV ads, inviting audiences to explore interactive shoppable experiences. • Leveraged a mix of CTV video, In-Read ads, and native formats to maximize engagement across screens. • Personalized messaging through AI optimization to connect with the right audiences at the right time. Results: • 89% viewability for In-Read formats with 12.09 seconds average in-view time. • 100% viewability for CTV ads, achieving a 96.88% CTR and 15 seconds average in-view time. • 9.05% increase in ad recall on CTV Native formats. • 7.96% increase in ad recall across combined formats. Discover how Nestlé brewed success with Teads’ innovative solutions >> https://hubs.ly/Q02-X4W20 #CPG #omnichannel #ctvnative #brandawareness #reach #scale
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We have plenty to be excited about in 2025, as video evolves and new formats emerge across different channels. From the power of outstream video to using AI to transform ad strategies, Teads UK's Justin T. reveals how advertisers can stay ahead of the curve. He also dives into creating seamless user experiences and predicts the trends that can define video advertising in 2025. Read more in Justin's recent interview with Aimee Newell Tarín from ExchangeWire >> https://hubs.li/Q02_07ZL0 #VideoAdvertising #DigitalMarketing #AI #ArtificialIntelligence #FutureTrends #AdTech
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🎬 Holiday Movie Magic: A Prime Opportunity for CTV Campaigns 🎄🍿 The holiday season delivers unmatched engagement in movie viewership, with Q4 showing a +9% increase in movie pageviews compared to Q3. Powered by insights from Teads Media Barometer, which draws data from 3,000+ premium content partners and advanced contextual intelligence, we can uncover how Iconic Christmas titles like Home Alone and Elf drive audience excitement, peaking in December as holiday traditions bring families together. Why It Matters: Leveraging CTV campaigns—ranging from CTV Native homepage units to immersive CTV video—ensures your brand captures attention during key holiday moments when audiences are most engaged. Discover how Teads Media Barometer, now available in Teads Ad Manager, empowers your campaigns by revealing who engages, when, and where readers are most active >> https://hubs.li/Q02XDczl0 #Holiday2024 #CTVAdvertising #ChristmasMovies #MarketingTrends #Data
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Teads is thrilled to return to the Aria at CES 2025! Discover how we’re redefining the customer journey across screens with premium CTV inventory, data-driven insights, and exceptional creative solutions. Let’s explore strategies to boost reach, engagement, and ROI. See you in Las Vegas! Request a Meeting: https://lnkd.in/gmqQArTN
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Elevate your media strategy with Teads Media Barometer, powered by Contextual Intelligence. This exclusive tool within Teads Ad Manager leverages data from over 3,000 premium content partners to uncover who engages with your content, when they’re most receptive, and where to reach them most effectively. Clients like Joana Cruz, Digital Manager at Garnier | L'Oréal, leverage Teads Media Barometer to elevate their business strategies: "Teads' Media Barometer tools are helpful in planning our premium campaigns, enabling us to identify the best moments to engage and tailor our strategy based on demographics, moments, and topics that drive attention. The result is improved media planning and strategy, with greater contextual relevance."" Learn more about Teads Media Barometer today >> https://hubs.li/Q02ZyMw-0 #insights #trends #context #contextual #data #campaignplanning #mediaplanning
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Curious about how advertising on news sites can impact your brand’s performance and perception? Teads' John Trotter dives into insights from our latest report, revealing how funding quality journalism isn’t just about supporting democracy—it delivers measurable business outcomes, too. Read the full article here: https://hubs.li/Q02ZpLtd0 #digitaladvertising #journalism #advertising #warc
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🚀 CTV : Teads et VIDAA étendent leur partenariat mondial exclusif à la France Déjà actif dans de nombreux marchés, notre partenariat avec VIDAA - système d'exploitation pour Smart TV équipant des dizaines de fabricants dans le monde entier dont Hisense, Toshiba ou encore Schneider - s’étend désormais à un total de 29 marchés dans le monde, dont la France. Teads bénéficie ainsi d'un accès exclusif aux emplacements natifs privilégiés de VIDAA sur les écrans d’accueil des téléviseurs connectés. Nous sommes ravis d’offrir aux annonceurs une offre CTV inégalée et l’opportunité unique d’être les premiers à engager les utilisateurs dès l’allumage de leur téléviseur connecté 🎯 Découvrez le communiqué sur The Media Leader FR : https://lnkd.in/gmkB46SB
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Teads partnered with PepsiCo and ampfy to revolutionize the shopping journey! 🛒 By eliminating unnecessary steps in the traditional “where-to-buy” process, our Single Click Add-to-Cart solution has empowered brands like PepsiCo to drive exceptional results. 🎯 💡 The Results: ✅ $0.22 CPC: 68% profitability ✅ 0.99% CTR: 60% higher than benchmarks ✅ 86% of clicks generated direct traffic to the shopping cart ✅ $132K potential cart value with 27,744 direct transfers And the best part? Teads Studio offers advanced, interactive formats at no extra cost, helping brands maximize results during the busiest time of the year. This is the future of seamless commerce at scale—unlocking value for brands and delivering convenience for shoppers. View the case study >> https://hubs.li/Q02Z6Mcs0 Thank you to Giovanna Miranda, Ana Laura Ribeiro dos Santos, Ana Paula Nascimento at PepsiCo and Camila Costa Cerniauskas, Bruna Resendes Meta, Mariana Corrêa, Fernanda Oshiro, Gabrielle Kovalski at BAKERY for their continued partnership! #TeadsInnovation #AddToCart #RetailRevolution #PerformanceMarketing #AdvertisingExcellence #Shoppermarketing #CPG #Beverages
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In the latest Talks with Teads episode, Martin Bryan, Chief Sustainability Officer at IPG Mediabrands, joins Natalie Bastian, Teads’ Global CMO to discuss sustainability in advertising. Key insights include: • Driving Sustainability: Measuring carbon footprints across media and helping clients decarbonize. • Leveraging Data: Using data to support climate action and align sustainability with business growth. • Accountability & Decarbonization: New frameworks will make sustainability a core business priority. Discover more insights on the blog >> https://hubs.li/Q02Zcltj0
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