Sara Pollack’s Post

Year end roundups (Spotify Wrapped, Year in Google Images, etc) get me every time — they're the perfect balance of "aww, sweet" and "woah, who knew" and I equally love the fun guessing game of predictions for the upcoming year — Pantone Color of the Year, and new (to me) this year: Pinterest 2025 Design Predictions. As a strategist first and foremost, I almost always want to prioritize long-term relevance in branding over short-term trends. Doing both can be tricky, but not impossible. The 2025 predictions from Pinterest are fascinating to me this year because they're bold and colorful... in direct contrast to Pantone's neutral Mocha Mouse color of the year. Excited to see if/how/where these crossover together in the new year. PS. "Seawitchery", "Fisherman Aesthetic", and "Primary Play" are my personal faves from Pinterest. https://lnkd.in/eMSQvCRu

The Future, According to Pinterest: Insights From Pinterest Predicts 2025 I’ve been in the agency business for most of my career because I thrive on proximity to the creative energy that moves people to engage with brands. Pinterest Predicts 2025 is a vibrant, data-driven glimpse into the trends that will captivate consumers and transform industries. This report is a map to cultural relevance for brands that want to lead, not follow. From the ornate elegance of Rococo Revival (think 18th-century-inspired opulence with corset gowns and gold-accented tables) to the gritty, edgy appeal of Moto Boho (leather handbags, flowy skirts, and moto boots with just enough fringe), these trends are bold, meaningful, and full of opportunity. They tap into nostalgia, individuality, and sustainability, creating connections beyond products. That's what we all want as markets, right? Ok, Let’s break it down for you: Harness the unexpected: Example: Sea Witchery – This aesthetic dives into dark, moody mermaid-inspired makeup and wet hair looks. It’s a chance to channel fantasy and mystery in beauty or fashion branding. Example: Cherry-Coded – A trend where cherries inspire everything from makeup palettes to home decor. It's a sweet, dark vibe perfect for bold, sensory-driven campaigns. Tap into generational drivers: Example: Rococo Revival – Weddings and events inspired by the ornate, feminine elegance of the Rococo era (think 18th-century Versailles-style fashion and decor). This is perfect for luxury or lifestyle brands appealing to Gen Z. Example: Avatars in “Player One” – Consumers are customizing their digital personas with unique outfits and accessories, opening doors for fashion, gaming, and tech brands to get playful. Create bold relevance: Example: Nesting Parties – A reimagined baby shower focused on helping new parents set up for postpartum life, emphasizing community and care. This is a fantastic entry point for brands in parenting, wellness, or home goods. We were just in a pitch where this would have been relevant. Timing is everything. Example: Primary Play – Adults transform their spaces into vibrant, hand-painted havens, rejecting “grown-up” decor. Brands can connect by embracing creativity and self-expression in home products or marketing. This is so much fun! At DS, we’re about Brand Experience Transformation. Being keyed into these cultural predictions fuels the inspiration we bring to our partners and the experiences we create for their audiences. Today’s consumers aren’t just buying products—they’re buying stories, identity, and meaning. And as AI continues to rise, people will increasingly seek authentic experiences from brands that they invite into their lives. We don’t just help brands ride these waves; we position them to define the trends that matter most. Let’s build something extraordinary together. Digital Surgeons https://lnkd.in/eYeyFaU5

Pinterest Predicts is like a crystal ball for what consumers will want to buy next year. Nearly 80% of our predictions about trends came true in the last five years. Our best-in-class trendspotting process leverages the curation signals of over half a billion users on our platform. And this time around, 65% of the 2025 trends we see on the horizon are entirely driven by Gen Z, who are more than 40% of our users.  Want to know what “cherry coded” or “castlecore” mean for the makeup and home decor aesthetic that Gen Z and Millennials will be purchasing next year?  Get a front row seat to the future here: https://lnkd.in/gt_ysW7t Pinterest

Is Pinterest trolling us? I'm always keen to peruse the annual Pinterest Predicts report, but this year I'm asking myself if the platform is trendsetting or trolling... Am I the only one who thinks this year's report reads like it was written by a bunch of garden gnomes microdosing Psilocybin? I might catch flak for this, but I need to know - are we all getting on board for sea witchery, chaos cakes, and castlecore in 2025? While I'm all in for cherry-inspired menus and vacationing on top of a mountain, I can't help but worry when "adulting - overrated", living in a dollhouse, and dressing like a video game avatar are considered trendy. Don't even get me started on the Marie Antoinette vibes! As a survivor of ultra low rise jeans, statement belts, and overplucked eyebrows, I'll pass on bringing back 1800s corsets, thanks. Lastly, "Fisherman Aesthetic" is just "Eclectic Grandpa" rebranded and repackaged in maritime accoutrement and no one can tell me otherwise. Am I having a fever dream? Anyone care to weigh in? https://lnkd.in/eiqyyXaJ #PinterestPredictions2025 #Buzzwords #MarketingTrends #ChaosCurated #MakePicklesGreatAgain

Every December, Pinterest reminds us why it’s a powerhouse for trend forecasting. With their annual Pinterest Predicts report, they leverage a year’s worth of search data to anticipate the trends that will dominate the coming year — and their 80% accuracy rate speaks for itself. This initiative is unique in the fact that it comes data WITH inspiration. As marketers, it’s a creative spark that fuels excitement for future campaigns and fresh ideas. From shifting aesthetics to cultural movements, it helps us stay ahead of the curve. Pinterest Predicts always sparks my creativity, but this year, two trends have me especially inspired: cherry-themed everything and maximalist decor. 🍒✨ There’s something so vibrant and playful about these trends — they signal a shift toward bold self-expression, whether it’s in interiors or aesthetics. For real estate marketing, I can see this influencing how we stage and showcase suites. Imagine curated interiors that embrace eclectic patterns, rich textures, or pops of deep cherry tones to create spaces that feel dynamic and memorable. I like seeing trends like these because they're reflecting where consumer tastes are headed... 🤔 Any faves from the report? Would love to hear!

Last year Pinterest launched a new AI-powered feature that allows users to choose which body types they see in their feeds when searching for fashion-related content. This Mashable article describes the feature and how to enable it on your own account: https://lnkd.in/eupCf37s Pinterest's chief product officer Sabrina Ellis explained the reasoning behind the new feature saying, "Pinterest is a visual discovery platform and we want users to be able to see themselves reflected in their search results. That’s why we are leveraging AI to bring greater inclusion to our product design." According to the article, “the wider feature launch comes paired with size-inclusive brand features on the site's search landing page, as well, in line with Pinterest's shift toward shoppable on-site commerce. The highlights will include brands like Eloquii, Mara Hoffman, Osei Duro, and Gia / Irl.” This is an interesting move as Pinterest begins to incorporate a commerce element into their business model because plus-size customers are 10% more likely to purchase if there are photos of other customers included in reviews. It’s not surprising that people want to see what clothes will actually look like on bodies similar to their own, so having the ability to select their body size in their Pinterest results sounds like a win for both the company and its users. #bodyinclusivity #diversity #plussizemarket #plussizeshopping #keynoteteacher #bodyinclusiontraining https://lnkd.in/evPA5JNk

My favorite piece of Pinterest inspirational content is here... 🔮 Pinterest Predicts is like a crystal ball for what trends audiences within and beyond our platform will embrace next year. And we're telling you first ! And accurately, as nearly 80% of our predictions about trends came true in the last five years (yes Pharrell, we predicted Western Cowboy first). Our best-in-class trendspotting process leverages the curation signals of over half a billion users on our platform. And this time around, 65% of the 2025 trends we see on the horizon are entirely driven by Gen Z, who are more than 40% of our users. Want to know what “moto boho”, "goddess complex" or “castlecore” mean for the fashion, beauty, design, food, travel & lifestyle aesthetic that Gen Z and Millennials will be purchasing next year? Get a front row seat to the future here : https://lnkd.in/gt_ysW7t Have fun exploring our incredible report and guess what my personal favorite upcoming trends are... 🍒 🐚 🍭

The future isn't a mystery, it's a mood board! Pinterest just shared its 2025 trends, and I couldn’t stop scrolling. The one I loved the most was SeaWitchery. There’s something magical about the mix of ocean blues and a touch of mystery. It feels both calming and empowering. (if I had a wand I would make my whole world like this, maybe, until I move on to obsess over another thing) This is definitely going to inspire how we create, dress, decorate, and even think. If you’re into creativity or not, this report is such a fun read. What’s your favorite trend from the list? I’d love to hear! #Pinterest #2025Trends #2025Predictions

Pinterest Predicts 2025 is here, and these aren't just wild guesses! Powered by cutting-edge machine learning and visual technology, our trend forecast blends art and science to predict the next big waves in fashion, food, wellness, and beyond. This year marks my third year leading our trend science, refining our cultural analytics into actionable insights. Collaborating with some of the most culture-savvy minds at Pinterest (Sydney Stanback, Jenna Landi, Leah Gordon and many more!), we've uncovered a 2025 that promises to be 🍒 sweet, 🧜♀️ ethereal, and gloriously 🌟 maximalist. Curious about what’s next? Our track record speaks for itself - 80% of our past predictions have come true. My top three not-yet-trends are Fisherman Aesthetic, Chaos Cakes, and Surreal Soirees - check out PinterestPredicts.com to see the 20 trends that are about to take over in 2025!

In 2025, more is more. Pinterest just released its annual trend report, Pinterest Predicts, which has more people leaning toward bold forms of expression and maximalism. I love this annual report because it’s helpful to anticipate how content will show up on social. FYI, Pinterest points out it has an impressive 80% accuracy rate for spotting upcoming trends so it’s worth paying attention! Some of the new trends are described as: Goddess complex, Rococo Revival and Mix And Maximalist … They all speak to something I’ve been talking about recently, the idea of chaotic abundance or chaotic good. This style has also been described as #Cluttercore and it’s showing up on platforms including Instagram, TikTok and Pinterest. It’s a carefully curated collection of things you love — from fashion and beauty to art and home design. This is the opposite of the clean girl aesthetic or the Marie Kondo method where you strip down your possessions to a few things spark joy.  It’s over the top design in a way that’s strategically organized. When it comes to showing off the things you love, Pinterest says 2025 will be all frills, no chill. Are you embracing this era of abundance? #2025Predictions #PinterestPredicts #SocialAesthetic