Tracking the right events in your Google Analytics 4 property just got easier (and faster!) with two new streamlined recommendations: 🎯 "Mark as key event": Identifies an existing event and suggests marking it as key with a single click. 🚀 "Create key event": Suggests creating a new event from a specific page view and automatically marking it as key, all with one click. Key events unlock automated insights, detailed reports, and allow you to create conversions to measure and improve your Google Ads campaigns! Learn more about recommendations here → https://goo.gle/3Br8WtX
Google Analytics
Technology, Information and Internet
Mountain View, California 535,793 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Did you know that product disapprovals from Google Merchant Center could be hiding your products from shoppers on Google? The new Merchant Center recommendation helps to easily identify and fix product data issues directly in Google Analytics. Here's how it helps you win this Black Friday and beyond: 🔎 Spot issues fast: Get alerts about product disapprovals on your Google Analytics Home page, Insights hub, Reports snapshot, and Acquisition overview report. 🔗 Easy access: Click directly from Google Analytics to your Merchant Center account to fix the issues. 🎯 Boost your visibility: Get your products approved and appearing in Google Shopping results and Shopping ads. Learn more about the new Merchant Center recommendations in Google Analytics → https://goo.gle/4i9Kf66
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📣 Boost your reach with Customer Match in Google Analytics Customer Match leverages your first-party, user-provided data (think email addresses, collected with consent) to expand the reach of your Analytics audiences when shared with Google Ads, Display & Video 360, and Search Ads 360. This means: 📈 Increased reach, especially as other identifiers become less reliable. 🚀 More efficient ad spend by ensuring your campaigns reach the right people. Learn more → https://goo.gle/4fybBkD
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▶️ Want to show your ability to use Google Analytics to gain valuable insights, understand user behavior and make marketing decisions. Getting certified helps you to demonstrate your understanding of Google Analytics, including how to set up and structure a property, and use reporting tools and features. Get Google Analytics certified here! → https://goo.gle/4hTsYhh
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🎄 Unlock the power of advertising reports in GA for your holiday campaigns. If you’re wondering which channel or campaign is driving the most volume for your holiday campaigns, use the Attribution Paths report to understand and visualize your customers paths to triggering key events. Learn more → https://goo.gle/4foDWcQ
[GA4] Attribution paths report
support.google.com
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💡 Missed the GA Holiday Best Practices Livestream? Watch it on demand now to learn about key reporting best practices, recent updates that enhance data clarity and accuracy, and understand best practices for campaign optimization with GA to achieve your holiday marketing goals. Watch it on demand! → https://goo.gle/4fnOpFp
Google Analytics Holiday Readiness: New Reporting Updates & Best Practices for Peak Performance
marketingplatformacademy.withgoogle.com
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💡 Join us for the Google Analytics Holiday Readiness livestream on Nov. 7 at 5:00 PM GMT. Learn about key reporting best practices & recent updates that enhance data clarity and accuracy, and understand best practices for campaign optimization with GA to achieve your holiday marketing goals. Register Here! → https://goo.gle/40wckxY
Google Analytics Holiday Readiness: New Reporting Updates & Best Practices for Peak Performance
marketingplatformacademy.withgoogle.com
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💡 Join us for the Google Analytics Holiday Readiness livestream on Nov. 7 at 5:00 PM GMT. Learn about key reporting best practices & recent updates that enhance data clarity and accuracy, and understand best practices for campaign optimization with GA to achieve your holiday marketing goals. Register Here! → https://goo.gle/3UzkxO3
Google Analytics Holiday Readiness: New Reporting Updates & Best Practices for Peak Performance
marketingplatformacademy.withgoogle.com
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Want a complete view of your customer journey? Our latest Analytics Academy course on Skillshop, hosted by Matt Landers, shows you how to unlock the full potential of your GA4 data by connecting it with other tools and data sources. ▶️ Discover how to: 🔓Control and refine the data you leverage in GA. 🤝Integrate seamlessly with other powerful tools for a holistic view. 🔎Explore enterprise-level features for advanced analysis. 🔗Combine online and offline data to understand the complete customer journey. Ready to dive deeper? Start learning today! → https://goo.gle/3C3MFCJ
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Level up your data game with Google Analytics 📈 Our new Analytics Academy course on Skillshop dives deep into the world of reports, segments, and more. ▶️ Learn how to: 📈 Leverage powerful tools like Explore and custom reporting to uncover key insights. 🔗 Connect Google Analytics and Google Ads to measure campaign effectiveness. 💡Turn data into actionable strategies for business growth. Start learning today! → https://goo.gle/3YKUPHR
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