Besides development and dissemination of awareness material, the awareness centre develops, pilots and disseminates educational methodologies for use in schools. It provides trainings for teachers, conducts open lessons for children of all ages, and seminars for parents, carers and professionals. To enlarge the outreach of the SIC activities, it organises at least three annual campaigns: Safer Internet Day (SID), Teacher-leader in the Digital Era and Back to School campaigns. It implements a Cyberscouts Programme training children 11-13 years of age to act as advisers of their peers and promoters of online safety rules.

The helpline operation of the Bulgarian SIC started in 2008 and is operated by the partner Association Parents. Helpline consultants are psychologists who answer a short telephone number and provide advice and consultations to children, young people, parents, teachers and other professionals via a real-time chat module on the SIC website and by email. The consultants also actively participate in developing awareness materials, educational materials and in trainings.

The hotline became operational in May 2006. Since then, it has dealt with more than 20,000 reports not only about child sexual abuse material (CSAM), but also about sexual grooming, cyberbullying, and other harmful for children content online.

In 2015, the hotline received a special award from the Ministry of Interior for outstanding contribution to the work of law enforcement in the country.

The youth panel of the Bulgarian Safer Internet Centre is a voluntary structure which has existed as a successful form of youth participation since 2010. Its members are young people aged 14-18 who meet face-to-face regularly (at least once per month) to develop their digital and media skills and play an important role in the initiatives and the events, organised by Bulgarian SIC and its partners.