Spotify Advertising

How did fans stream Spotify content in your local market this year? 2024 Wrapped for Advertisers brings marketers all over the world a wealth of insight into how audiences interact on our platform. Get your market's trends by clicking the link: https://lnkd.in/e7RXtYPp 🔗 #WrappedForAdvertisers  #SpotifyWrapped #Marketing

The world streams in mysterious or maybe not-so-mysterious ways... 🤔 Scroll or swipe to see how global fans tuned in to Spotify this year. Don't see your market? Keep an eye out for part two of 2024 Wrapped for Advertisers: Around The World! Or don't wait and discover all the trends, right here ➡️ https://lnkd.in/e7RXtYPp ⬅️ #WrappedForAdvertisers #SpotifyWrapped #Marketing

ICYMI: Spotify Wrapped isn't just for consumers—it's for marketers, too. Check out 2024 Wrapped for Advertisers to find out how must-win audiences in your local market engaged with content on Spotify this year: ➡️ https://lnkd.in/e7RXtYPp ⬅️ #WrappedforAdvertisers #SpotifyWrapped

2024 Wrapped for Advertisers is now LIVE! 🎉 From parents to Gen Z and everyone else, discover the many ways audiences are engaging with Spotify in your local market, here: https://lnkd.in/e7RXtYPp 👀 #WrappedForAdvertisers #SpotifyWrapped

When your brand's voice is one of many competing for attention, delivering clever, eye-and-ear-catching creative can make all the difference. On Spotify, one way to stand out is by combining the intimacy of audio with the impact of visual storytelling. Read our latest article to learn how four brands did exactly that, and reaped the rewards ➡️ https://lnkd.in/eGMER9b3

It's nearly our favorite time of the year. What audience/streaming trends do you expect to see in the 2024 edition of Wrapped for Advertisers? Comment below!

ICYMI: You can now stream our recent virtual event featuring Product Lead, Savanna Ramsey and Marketing Research Lead, Amy Dalsan, to learn how to launch a successful ad campaign on Spotify. ✅ Click the link to stream the full webinar episodes: https://lnkd.in/eDmaz-Et 🔗 #MarketingStrategy #MarketingTips #MarketingCampaigns

Last week, Spotify released its Q3 earnings report—recording strong results to bring us one step closer to a full year of profitability. – Monthly active users (MAUs) increased to 640M globally (up 11% Y/Y) 📈 – Ad-supported MAUs increased to 402M (up 11% Y/Y) 📈 – Ad-supported revenue increased by 6% Y/Y 📈 Click the link to read our recap of the key moments and milestones for advertisers: https://lnkd.in/eAPjumKR 👀

How do you promote a gift box, dream experience, and innovative brand all in one package? That’s what French ecommerce brand Wonderbox aimed to do with their ambitious Spotify Advertising campaign during the festive season. To help gift-givers think outside the box—and lucky recipients do things they never dreamed possible—Wonderbox worked with Spotify’s creative strategy team to maximize the value of their audio and video assets and reach new audiences throughout France. The result? 96% completion rate +1.5M impressions 0.1% click-through rate Click the link for the full story—and inspo for your 2024 holiday campaign with Spotify Ads ➡ https://lnkd.in/e4YB9v9b ⬅ #holidayadvertising #holidayads

Need some last-minute inspo for your brand's 2024 holiday campaign? Heineken wanted to engage with German beer drinkers on Spotify ahead of the holiday season with a simple message: The best gifts are in the fridge. To brew up interest, they worked with Spotify's creative strategy team to craft a storyline linking Heineken to the theme of holiday togetherness—told through the medium of audio. The result? +15 pts in Recall of Heineken ads on Spotify +6 pts increase in Message Association (music ads) +15 pts increase in Message Association (podcast ads) Click the link for the full story ➡ https://lnkd.in/ew6Q2Xfz ⬅ #holidayadvertising #holidayads