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I have been frustrated by the vanishing quality of blog posts, which either are nothing more than marketing drivel, self-promotion passing as intelligence. I can understand that, but I can’t seem to comprehend the laziness of news posts that seem to have the nutritional value of a TacoBell meal. It seems no one remembers or knows what makes a great blog post and how to write them. 

I don’t think what makes a great post has changed. And when cleaning out an old folder on Google Drive, I came across the draft of this email I would send to all new writers and reporters who came to work for us at GigaOm. I thought I would share this – it isn’t doing anyone any good sitting there in a drive. 

In this new new media world, we have to live on one single assumption: every blog post is an American